How I’m Using ChatGPT to Find Incorrect Information About My Business Before My Customers Do

A few weeks ago, I started using the new scheduled tasks inside ChatGPT Work to help solve one of the biggest ongoing problems I have with ATV Big Air Tour. It has already saved me a significant amount of time. And this week, I’ve been invited to share exactly how I’m using it during an OpenAI Forum event. The problem I was trying to solve ATV Big Air Tour travels to around 26 events across the country each year. That means there is a LOT of information about our business being shared online, and most of it isn't being shared by us. Every event can have information listed across our website, the fair's website, Facebook events, social media posts, ticketing platforms, Chamber of Commerce websites, tourism websites, newspaper articles, community calendars and other local event listings. And behind all of those different places are different people. A lot of the fairs and festivals we work with are run by volunteers, which is pretty incredible when you think about how much goes into putting on an entire event. They're juggling hundreds of moving pieces, often while also working their regular jobs and doing this in whatever time they have available. The person who books our show might be completely different from the person managing Facebook. Someone else might update the website. Another person handles tickets. Someone else sends information to the newspaper or Chamber of Commerce. And we're only one part of what they're dealing with. We might be one grandstand attraction among several, while the fair itself has hundreds of other events, activities, vendors, competitions and pieces of information that need to be advertised. So understandably, sometimes things get lost in the noise. A wrong time gets copied somewhere. An old date stays online. Someone creates a Facebook post with one time while the website says another. And suddenly there are multiple versions of information about my business online. The hard part was finding it I have always known how important it is for that information to be correct. If I'm a mom buying tickets to take my family to an event, I expect the information I'm being given to be right. If something says a show starts at 8 PM, I'm going to plan my day around getting there for 8 PM. As a business owner, I also know how much work goes into getting somebody through the gate in the first place. We advertise. The fair advertises. We create graphics. We post videos. We answer questions. We promote ticket links. We spend months trying to get people excited enough to come to the event. The last thing I want is for someone to miss our show because they found the wrong information online. My problem wasn't understanding that. My problem was trying to find all of it. I could check our website against the fair website. Then check Facebook. Then Google the event. Then look through local tourism websites. Then the Chamber website. Then newspaper articles. Then do it again for the next event. And the next one. And the next one. Multiply that across 26 events and it becomes a ridiculous amount of time spent searching the internet and cross-referencing information. And even after doing all of that, there was always the possibility that there was another listing somewhere that I didn't even know existed. That's where ChatGPT changed the process for me. Now I've built the checking process into my morning briefing Every morning at 8 AM, I have a scheduled briefing run inside ChatGPT. Part of that briefing looks at our upcoming ATV Big Air Tour events and helps me cross-reference the information being advertised publicly. I want to know: Is the date correct? Are the showtimes correct? Is the location correct? Does our website match the fair's website? Are there other websites advertising the event? Is anything conflicting? And most importantly, is there something out there that I didn't even know I needed to check? If ChatGPT finds something that doesn't match, it flags it for me so I can look at the sources, figure out which information is actually correct and then work on getting the incorrect information fixed. That's an important distinction. I'm not asking ChatGPT to decide what is true. I'm using it to help me find information I might otherwise never have seen. It has already found errors I didn't know existed Recently, ChatGPT found a perfect example. We have an upcoming event where the correct showtime is 7:00 PM. While cross-referencing information about the event, ChatGPT found a regional tourism website advertising the show as starting at 8:00 PM. I didn't even know that listing existed. If a family found that page and planned to arrive at 8 PM, our hour-long show would already be over. That is not a small marketing mistake to me. That could directly affect my customer, my business and the event we're performing at. And instead of me spending hours searching through every possible website that might have mentioned us, ChatGPT helped bring that inconsistency to my attention. I could then contact the organization and ask them to correct it. But there's another reason I'm paying attention to this now Incorrect event information has always mattered. What's changing is how people find that information. For years, so much of the conversation around being found online was about Google and SEO, Search Engine Optimization. But that's not the only way people search anymore. People search Facebook. They search TikTok. They search Instagram and YouTube. And now they ask ChatGPT and other AI tools complete questions and expect an answer. That changes the way I think about the information my business has sitting online. A Facebook event doesn't necessarily disappear from the internet because the event happened. Neither does an old article, event page, tourism listing, social media post or graphic. That information can continue to exist and be discoverable long after the event is over. So if one source says our show starts at 7 PM and another says 8 PM, I want to fix it. Not because I know exactly how ChatGPT or another AI platform is going to interpret that conflicting information. I don't. And I don't pretend to know how those systems decide which sources to surface, trust or reference. I just don't want to knowingly leave incorrect information about my business sitting online. This is where AEO has become really important to me AEO stands for Answer Engine Optimization, and it's something I'm actively trying to learn more about as a business owner. For years, we have thought about SEO and how people find our business through Google. Now I also want to understand how people are using ChatGPT and other AI tools to find things to do, discover events and make decisions about where they're going to spend their money. For a business like mine, that matters. We sell tickets to live events. I want ATV Big Air Tour to be discoverable when someone is looking for something fun to do with their kids this weekend, searching for family-friendly entertainment in their area, or looking for action sports or extreme sports entertainment. They're probably not searching for "ATV Big Air Tour." They don't know we exist yet. They might be asking: “What can I do with my kids this weekend?” “What family-friendly events are happening near me?” “Are there any action sports events coming up?” “What's happening at the fair this weekend?” “What are some fun things to do with kids near me?” That's the part of AEO that really interests me. I want to understand what I can do as a small business to make sure that when my business is genuinely a good answer to someone's question, the information is there for an AI system to find, understand and potentially include in its answer. Because being discoverable isn't just about ranking on Google anymore. It's about understanding where people are going to look for answers and making sure your business has a chance of being part of that answer. And before I can focus on becoming more discoverable through AI search, I want to make sure the information those systems can find about my business is actually correct. If our website says one thing, Facebook says another and a tourism website says something completely different, that's something I want to know about and fix. At the very least, that creates a better experience for the real person trying to figure out what they're doing with their family this weekend. And as AI becomes another way people discover events and businesses, I want ATV Big Air Tour to be ready for that shift. This is the kind of AI use that excites me as a small business owner AI doesn't always need to create something for me. Sometimes I need it to find something. An incorrect showtime. An outdated page. A conflicting event date. A missing piece of information. A website mentioning my business that I didn't even know existed. For me, that's incredibly valuable. I'm one person trying to keep track of 26 events happening across multiple states, with information being advertised by dozens of different organizations and people. I can't manually check the entire internet every morning. But I can use ChatGPT to help me look. And when it finds something, I can decide what needs my attention. That is a very different use of AI than simply asking it to write a social media caption or create an email. It's helping me manage information about my business that could directly affect whether a customer actually makes it to our show. And it's doing in minutes what could easily take me hours to find manually. I'm sharing this workflow at the OpenAI Forum This week, I've been invited to speak during an OpenAI Forum event and share how I'm using ChatGPT Work and scheduled tasks inside my actual business. I'll be showing this workflow and talking about how I've incorporated it into my daily briefing. If you use ChatGPT, I also highly recommend joining the OpenAI Forum. It's an amazing community where you can ask questions, troubleshoot things that aren't working, see how other people are using ChatGPT and learn alongside people who are figuring this stuff out too. And that's probably what I like most about it. I'm not trying to become an expert on how an AI algorithm works behind the scenes. I'm trying to figure out how these tools can solve actual problems in my business. This one has. And it has already found things I would have otherwise missed. If you'd like to join me for the OpenAI Forum event, you can register here: https://forum.openai.com/public/events/how-ai-expands-what-small-businesses-can-do-9sq331kgho?agenda_day=6a6cf26ea4fabb86591d8cc0&agenda_track=6a6cf26ea4fabb86591d8cd7&agenda_stage=6a6cf26ea4fabb86591d8cc6&agenda_filter_view=stage&agenda_view=list